Talking Politics…

. January 4, 2016.
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Younger adults differ from the elder generation in the sources that they rely on for their political news. Millennials rely on Facebook for their news far more than any other source. About six-in-ten online millennials (61%) report getting news on Facebook  in a given week. baby boomers’ political media habits are strongly rooted in local TV, with 60% saying they turn to that source for political news. Gen Xers bridge the gap, with almost equal portions of political news gathered from Facebook (51%) and local TV (46%). So before beginning a political discussion with millennials and Gen Xers,  tune into Facebook to see what they are reading.

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